Homeowners:

• Gives homebuyers the financial confidence they need to purchase a home
• Creates positive financial behavior patterns
• Provides homeowners with an advocate and “someone to call” for assistance
• Financially protects homeowners when “life” occurs

Lenders:

• Addresses financial concerns of households
• Stimulates sales and increases production volume
• Reduces delinquencies and servicing lender EPD risk
• Assists in managing HUD Neighborhood Watch statistics
• Increases customer satisfaction
• Potential market share opportunity (less turndowns)
• Offers strong value-added marketing edge - unmatched by competition

Builders:

• Increases home sales
• Unique marketing opportunity in all channels (Radio, TV, on-site, etc.)
• Perceived value of HELP services to homebuyer far exceeds actual cost
• Improves customer satisfaction scores
• Identified leader in the industry providing actionable community assistance
• Promotes favorable attention to brand
• Social Marketing builds on corporate goodwill and assistance

Real Estate Professionals:

• Increases home sales and purchases
• Provides competitive advantage over other sales agents/organizations
• Perceived value of HELP services to homebuyer far exceeds actual cost
• Increases word-of-mouth referrals
• Identified leader in the industry providing actionable community assistance
• Builds brand image
• Positioned as a leader in the industry